Tune Up Your
Freelance Business

Complete curriculum, coaching, and community for independent creative pros to build successful, fulfilling creative services businesses. 

Freelance Road Trip logo

Freelance Road Trip teaches you everything you didn't learn in design school — but should have — if you want to thrive as a creative freelancer or solopreneur.


Freelance Road Trip is the most practical, complete business training available for creative freelancers.

It’s a 12-lesson program and topical trainings that give you the knowledge, resources, and guidance to fix, re-set, or launch your freelance business. In just a few weeks you’ll already be shifting gears and thinking differently about your creative work, your clients, and your business. 


I’m an independent creative, not a coach. I have over 25 years of experience, stories, failures and successes as a freelancer, and I bring everything I’ve learned together in one place for you. My mission is to help designers, illustrators and photographers shift into freelancing, or tune-up their businesses. 


Our Freelance Road Trip community is a network of designers, illustrators and photographers applying business principles to their creative practice, and encouraging each other along the way. 

By the end of the program you will have:

  • Discovered your motivational drivers and your WHY as the basis for your work;
  • Acquired confidence in business skills to make the right decisions for your business and career;
  • Created a business model built on your own values and goals
  • Figured out who your best types of clients are and how to reach them
  • The ability to anticipate trouble ahead, avoid common freelancing potholes, and navigate through negotiations.



Design school helped you create an amazing portfolio. But it didn't teach you how to build a business.

If you’re a photographer, illustrator or designer who’s entrepreneurial, you know you need to do more than just show your work. 

You have to find the right clients, land the right projects, price your services, protect your work, and get paid in full and on time.

You probably started out on your freelance journey with high spirits and high hopes. You had dreams of working on significant projects and with top-shelf clients. You had goals to control your own income, work from anywhere, and enjoy your freedom. 

But within a few months or a few years you’re stalling out.  It’s not going the way you thought it would.

You’re probably frustrated and burned out from chasing prospective clients, not getting paid, being asked to discount or work for free. Maybe your work’s been stolen and used without payment or permission. Maybe you’re competing with design-it-yourself and project bidding sites. 

Maybe you’re ready to give on your dreams of independence and freedom and go back to a soul-crushing day job. 

I know what you're going through. I know how to help you.

First, you have to know what your real problem is. You’re not treating it like a business. You’re focusing on being creative.

To thrive financially and spiritually as a creative, you need to shift gears from thinking as a creative to thinking as a business owner.

Are you ready to take the wheel?

Or will you continue down the same road doin what you’ve been doing?

Alvalyn Lundgren, founder, Freelance Road Trip

My mission is simple… To help you thrive as an independent creative.

I’m not a coach. I’m a freelancer like you, and I speak from experience.

I help struggle creative freelancers shift gears and master the art of business so they can not only succeed, but thrive.

I’ve dealt with the exact same problems you’re dealing with: clients who don’t pay, misuse and abuse of my work, lack of respect, loss of income.

Eventually, I figured out how to run my creative services business, avoid those common freelance problems, and get paid what I’m worth.

I’ve pulled together everything I’ve learned into this one-of-a-kind, proven road map so that you can fine-tune your freelance career, make a living by creating meaningful work, and fulfill your life mission.

Do you know the top 3 reasons why freelancers fail?

Most of the time, creatives start working with clients before they put a business structure and policies in place. Then they run into problems, potholes and roadblocks they aren’t prepared for.

There are specific things you need to do to actually be running a business, and you can’t make a living from your work long term if you don’t get these things set up properly.

In Freelance Road Trip, I”ll walk you through the processes and business set up so you can be as good at doing business as you are creatively.

Because it’s not a business until you treat it like a business.

Many freelancers accept whatever projects are offered instead of identifying and pursuing the kinds of clients and projects that suit them best.

Freelance Road Trip provides a method for discovering your ideal types of clients (yes, I said types, plural), and crafting tactics and strategies for attracting, onboarding, and maintaining pleasant working relationships.

Being in business as a creative means you’re a business owner. 

You can’t think like an artist. 

Business skills aren’t taught in design school. So, where will you learn them?

Freelance Road Trip trains you in daily operations, money decisions, marketing, pricing, managing projects and working with clients to gain repeat business.

The 3 Most-Asked Questions About Freelance Road Trip

1] What is the program?

2] What can I expect by the end of the course?

3] How much is the program?

One of the biggest questions I get about Freelance Road Trip is, “What do we actually do in the course?"

Here’s a story that illustrates exactly what we do: 

Marcus was fresh out of school with a high-quality design portfolio and absolutely no idea what to do with it.  Although he found a job right away, He didn’t want to work for someone else. He was entrepreneurially-minded and wanted to start his own business.

He wanted to be able to do the kind of work that he really enjoyed, live where he wanted, and be more available to his family.

Marcus loved the idea of freelancing, but he didn’t know how to set up a business or how to market himself as an independent creator. Like many designers, he knew how to create stuff and had fun doing it,  but he never really thought about creating a real business and learning to market himself. Lack of knowledge held him back.

Marketing and business practices are necessary for any business to thrive. For a solo entrepreneur — a freelance designer, for example — these practices are even more crucial. Marcus wanted to broaden his understanding of running a business so that he would never have to return to full-time job working for someone else. He wanted to hit the freelance road the right way, to ensure he arrived safely at his “destination.”

So he enrolled in the Freelance Road Trip course. 

Read to the end to find out how it went for him…

You get 12 valuable lessons in 3 modules, delivered to your inbox.


Create Your Independence


Starting with your driving motivators, unique approach, and specific goals, you’re guided through the steps to build or shore up your business foundation. Upon completion of Module 1, you will have that solid foundation in place, if you do all the work. It’s not a business until you treat it like a business.

LESSON 1.1  Find Your Focus

LESSON 1.2  Know Your Why

LESSON 1.3  Set Up Your Business

LESSON 1.4  Establish Your Values

LESSON 1.5  Make Your Plan


Value Your Work


Many of the potholes  freelancers stumble into are entirely avoidable. You need  the right information and a plan of action. Upon completion of Module 2 you will be pricing right and with confidence, you’ll have a contract template and a working knowledge of copyright.

LESSON 2.1  Name Your Price

LESSON 2.2  The Working Relationship

LESSON 2.3  Know Your Rights

LESSON 2.4  Get It In Writing

LESSON 2.5  Coming To Terms


Attract Great Clients


Marketing is vital to your professional success. In this module you’ll create strategies for your web site, promotions and social media. Upon completion you’ll have developed your prospect list, overhauled your website, and have written a marketing and content plan.

LESSON 3.1  Branding Basics

LESSON 3.2  Becoming A Marketer

Managing Creative Projects 
Crafting Project Proposals
The Marketing-Smart Website
there’s more on the way…

What is the Freelance Road Trip program?

Freelance Road Trip is a complete business road map that takes you step-by-step through the process of setting up your business to generate revenue from your creative work.

In as little as 12 weeks, if you do the work, you have a completed plan and are able to launch your business. 

Whether you’re looking to jump into full-time freelancing or pursue part-time gigs, Freelance Road Trip helps you build the foundation for your success.

The program includes of 12 bite-size video lessons delivered to your inbox once a week for 12 weeks.

You also get worksheets and resource guides with each lesson.

Delivering the modules once a week instead of all at once allows you time to successfully complete a lesson before starting the next one.

There’s no pressure to complete the program in just 12 weeks! You can take as long as you need to finish the course. 

You also get lifetime access to our private Facebook community. Share ideas. Ask questions. Get answers. Encourage and be encouraged. Form a network of fellow freelancing creatives.

On top of all that, you have direct access to me via monthly Pit Stops and access to special pricing for the FRT Summer Small Group Mastermind.


Each lesson comes directly to your inbox once each week and includes a bite-sized video, worksheet with homework, and resource links. Complete the work at your own pace. After completing the 12 core lessons, you'll get the topical Jump Start trainings.


The program can be completed in 12 weeks. Generally, your time commitment will be 3–4 hours for each lesson. Since it's self-paced, you can take as long as you need to, up to 12 months. You can renew your access to our Freelance Road Trip community and future trainings by purchasing an annual subscription..

PIT Stop Coaching Calls

In our monthly conference calls we'll pinpoint where you're struggling to grow your business. We'll work on specific problems and answer your questions directly. The calls include accountability and follow-up.

Financial Investment

Choose either a single payment up front of $1,599.00 or 3 payments of $600.00. The total value of what your investment is $4,500.00.

Avoid common freelance problems like these:

"I completed the project and invoiced the client three months ago and they still haven't paid me."
Get it in writing
"How do I know what to charge and can I bill my client for expenses?"
"How do I find the kinds of clients I want to work with?"
"I'm doing this job for next to nothing and it's gotten a lot more complicated than I expected. I'm worried I'm spending too much time and they keep changing their mind about what they want. "
"I just found out that my photo's been stolen and someone's selling it online like it's theirs. What do I do?"

"This course has taken away my fear and confusion."

“The Freelance Road Trip course Alvalyn has created is absolutely outstanding. It has provided me with a wealth of knowledge essential in running my design business as an independent creative. She has created a virtual classroom combining videos, worksheets and a member forum. This course has taken away my fear and confusion on the business end and has been a true road map for me, one that I will be using throughout my career. I highly recommend Alvalyn’s Freelance Road Trip course to anyone wanting to become an independent creative…or is one but needs assistance as I did. Thank you so much Alvalyn!” — Nadja F., North Carolina

What you get

  • 12 weekly lessons delivered to your inbox
  • Guided worksheets and resources
  • Members-only Facebook community
  • Jump Start topical trainings (more on the way)
  • Monthly Pit Stop Conference Calls
  • 12 Months Access, then monthly subscription option
Freelance Road trip by Alvalyn Lundgren is device-responsive

"I've always wanted to be my own boss. I knew I wanted to freelance, but didn't know how..."

“I got out of school and felt really scared about how I’d make a living. A lot of my friends found jobs pretty quick, but some of them aren’t working as designers. A couple others got design jobs but aren’t doing the kind of work they want to.

“I didn’t want to have to work for someone else even though everyone told me that’s the way to do it. They said to get a job first and then think about freelancing. I especially didn’t want to have to get a job at a store or bank or something while I figured out how to find some clients and start my own business.

“I’ve always wanted to be my own boss. I knew I wanted to freelance, but didn’t know how.

“Freelance Road Trip gave me everything I needed. Alvalyn helped me figure out my goals and purpose. That helped a lot just to understand myself. By the time I finished the course, I believed in my own ability to be a business person as well as an artist, and I got my business running and got clients using what I learned. I’ve got a long road ahead but I’ve got a good start.” — Marcus J., Los Angeles, CA

ENROLL in Freelance Road Trip TODAY!

Join now to stop spinning your freelance wheels! You get weekly trainings, worksheets, Jump-Start mini-trainings Pit Stop coaching calls and access to our online community for 12 full months! Enroll today!

One Time Payment


A $4,500.00 value


Freelance Road Trip comes with a 30-day money back guarantee. 

I want you to be sure freelancing is what you want to do before you join the program.

During the first 30 days you’ll have received 4 modules including lessons and worksheets. Plus, you’ll have immediate access to our exclusive Facebook group.

But, if within that time you decide that Freelance Road Trip isn’t for you, get in touch and I’ll be happy to issue a full refund.

Freelance road trip Community

included with your course purchase

Our Members-Only Community is a private Facebook group of creative pros committed to designing their businesses for success. Tap into this group in order to:

  • Draw upon the collective knowledge and shared stories of other freelancers
  • Get help with trouble-shooting to get unstuck
  • Get feedback on your decisions and plans
  • Form valuable alliances and connections that can lead to referrals
  • Get exclusive content and trainings from founder, Alvalyn Lundgren



Enroll by September 18 and receive my online course, Professional Portfolio Tune-Up, as a thank you. This 5-part training helps you revamp and update your portfolio website, and promo campaigns.

  • Convert your existing portfolio website site into a marketing hub, or create a new one.
  • Get feedback on what work to include on your site.
  • Form valuable alliances and connections that can lead to referrals
  • Get exclusive content and Q&As from founder, Alvalyn Lundgren

A few more often–asked questions

Unlike many other programs, we don’t focus on one or two aspects of your freelance business. We move step-by-step through the process of setting up your business for success, protecting your work and marketing your brand. 

We cover the three main areas where freelancers hit roadblocks and potholes in earning income from their creative work: clients, business and marketing.

Freelance Road Trip is self-paced.

Although you receive a new lesson in your inbox each week for 12 weeks, you can go at whatever speed is comfortable for you.

I recommend that you invest a minimum of 2-3 hours per week into building your business and getting set to launch.

Consider that 24-36 hours of training is a small investment when what you want to build a long-term career.

Frankly, I’m tired of listening to stories and complaints of freelancers getting into trouble because they don’t know how not to. 

Even mid-career creative pros don’t always know what they’re doing. They encounter the same problem over and over again, and don’t have a good way of fixing it.

Art schools focus on your portfolio and help you get a job, but don’t teach you how to build your brand or get a business off the ground.

There’s a knowledge gap.

Frankly, out of sheer frustration, I took my own experiences and how I crafted my business and laid it out for you to follow. 

My aim with Freelance Road Trip is to help my fellow indy creatives thrive simply by giving them what they need and training them to use it.

Freelance Road Trip helps you craft a successful business, but we cannot guarantee you will be successful, earn a certain level of income, or work with the best clients.

You’ll learn how to structure your business, ways to promote your work, and resources for protecting your work. What you do with that is up to you.

Freelance Road Trip guides you in developing business skills. These skills support your creative work. We focus more on what do do with your portfolio as a marketing tool, and what you should include in it for that purpose.

The freelance life is a journey from one destination to another. It’s like a road trip. You map out your route in advance and get on the road. You stop at scenic overlooks and points of interest along the way. Sometimes you encounter detours and potholes. But you’re always moving forward toward your ultimate destination.

Freelance Road Trip comes with a 30-day money-back guarantee. If you have viewed the trainings and completed the exercises and it’s not worked for you, you can request a refund. Read the refund policy and instructions before enrolling in the course.

Freelance Road Trip is designed specifically for visual communicators: designers, artists, illustrators and photographers.

But most of the content is useful for writers and other types of creative entrepreneurs.

If you have other questions, ASK

ENROLL in Freelance Road Trip TODAY!

Go from From Zero to Freelance in just 12 weeks

One Time Payment


Or 3 payments of $600.00


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