Get the business skills they don't teach you in Design School

Develop the mindset and conquer the mechanics of building and growing a thriving freelance business from your creative work.

Art school helped you create an amazing portfolio.
But it didn't teach you how to create a thriving business.

Do you want to stop being an order-taker and attract better clients?

Are you frustrated with low-end projects and the constant feast-or-famine cycle?

Are you ready to take the wheel and get serious with building a thriving creative business?

Do you dream of quitting your soul-crushing day job that’s killing your creative spirit?

Are you ready to shift gears from thinking like a creative to thinking like the owner of a creative business?

Freelance Road Trip is the most practical, complete business accelerator available for creative freelancers and solopreneurs.

My goal is to transform the landscape for independent creatives by helping them become more confident and profitable, through strategies and systems that make their freelance road smoother.

Getting your business in shape helps you accelerate and can literally transform your life. when your business runs smoothly you’re able to focus on your creative work.

Freelance Road Trip is for every freelance creative who feels frustrated, stuck, or discouraged.

You can win at freelancing.

Put an end to freelance frustration.

Freelance Road Trip is specially designed to jump start your creative career.

You know, most people aren’t happy with what they do for a living. They desire so much more from their careers than what they’re experiencing, but very few will ever do anything to change it.

Independence gives you the opportunity to get unstuck and leave complacency far behind, so you can step into what you were really meant to do as a creative.

Freelance Road Trip is specially designed for creative professionals.

I created Freelance Road Trip because I saw too many of my fellow freelancers frustrated,  ready to give up, and considering returning to a soul-crushing day job.

Building a business is the most creatively challenging thing you can do, but most creatives don’t “get” the business thing. They focus on being creative, and end up with frustrating clients relationships, leave money on the table, and simply struggle to survive.

ENROLLMENT OPENS JULY 1

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Avoid common freelance problems like these:

"I completed the project and invoiced the client three months ago and they still haven't paid me."
Get it in writing
LESSON 2.4
"My client thinks I'm charging too much."
NAME YOUR PRICE
LESSON 2.1
"I'm not getting the kind of work I want to do."
FIND YOUR FOCUS
LESSON 1.1
"I'm doing this job for next to nothing and it's gotten a lot more complicated than I expected. I'm worried I'm spending too much time and they keep changing their mind about what they want. "
ESTABLISH YOUR VALUES
LESSON 1.4
"I just found out that my photo's been stolen and someone's selling it online like it's theirs. What do I do?"
KNOW YOUR RIGHTS
LESSON 2.3

"Freelance Road Trip has taken away my fear and confusion."

“The Freelance Road Trip training Alvalyn has created is absolutely outstanding. It has provided me with a wealth of knowledge essential in running my design business as an independent creative. She has created a virtual classroom combining videos, worksheets and a member forum. This training has taken away my fear and confusion on the business end and has been a true road map for me, one that I will be using throughout my career. I highly recommend Alvalyn’s Freelance Road Trip program to anyone wanting to become an independent creative…or is one but needs assistance as I did. Thank you so much Alvalyn!” — Nadja F., North Carolina

Freelance Road trip by Alvalyn Lundgren is device-responsive

GET PRACTICAL BUSINESS STREET SMARTS ESPECIALLY DESIGNED FOR CREATIVES

WHAT'S UNDER THE HOOD

On demand courses give you the mechanics of setting up your business the right way, the mindset of purpose and mission, and necessary marketing and messaging to position, differentiate, and find the right clients.

COURSE 1

Create Your Independence

5 VIDEO LESSONS WITH WORKSHEETS 

Starting with your motivations and goals, you are guided through the steps to build your business foundation. Upon completion of Module 1, you will have done the basics of setting up your business, if you do all the work. It’s not a business until you treat it like a business.

LESSON 1.1  Find Your Focus

LESSON 1.2  Know Your Why

LESSON 1.3  Set Up Your Business

LESSON 1.4  Establish Your Values

LESSON 1.5  Make Your Plan

 
COURSE 2

Value Your Work

5 VIDEO LESSONS WITH WORKSHEETS

Many of the potholes a freelancer can stumble into can be avoided by having the right information and a plan of action. Upon completion of Module 2 you will have established your pricing structure, created a contract template and explored copyright basics.

LESSON 2.1  Name Your Price

LESSON 2.2  Working Relationships

LESSON 2.3  Know Your Rights

LESSON 2.4  Get It In Writing

LESSON 2.5  Coming To Terms

COURSE 3

Attract Great Clients

5 VIDEO LESSONS

 

Marketing and branding are necessary to running a business. Create strategies for your web site, promotions and social media. Upon completion you will have started your prospect list, planned your website, and have a plan in place to promote your work.

LESSON 3.1  Branding Basics

LESSON 3.2  Becoming A Marketer


JUMP-START:
Managing Creative Projects 


JUMP-START:
Crafting Project Proposals


JUMP-START:
Your Marketing-Smart Website

When you join as a Regular or Premium member, you'll learn how to

"Freelance Road Trip is a game-changer."

“I had clients who just didn’t respect me. Things always started out well but blew up halfway through a project or when I sent my invoice. I was spending more time fixing problems than doing the work. I was losing money. 

“Through Freelance Road Trip  I learned what I was doing wrong and fixed my problems. I now know how to qualify my clients. Things are a lot easier, I’m making better money, and I’m enjoying my work a lot more. This was a game-changer. Alvalyn changed my thinking.” — Tony R., Los Angeles, CA

GET Freelance Road Trip TODAY!

Join now to stop spinning your freelance wheels! Get core trainings, worksheets and guides, Jump-Start mini-trainings, monthly Tune-Up group coaching sessions, and access to our online community! 

When you join as a Regular or Premium member, you'll learn how to

What's under the hood in Freelance Road Trip ?

Freelance Road Trip is a complete road map that guides you step-by-step through the process of launching or tuning up your business so you can thrive and prosper from your creative work.

The core series consists of 12 bite-sized trainings covering purpose, mission, business structure, legal and tax aspects, copyright, contracts, marketing, account management, planning, pricing, and getting paid.

Topical Jump Start trainings dive deeper into specific topics to help you craft systems and design strategies for success. New jump starts are added regularly.

Premium members can take advantage of monthly live-session group coaching.  I’ve also included full access to my long haul courses on professional portfolio development and branding.

Whether you’re looking to jump into full-time freelancing or pursue part-time gigs, Freelance Road Trip helps you build the foundation for your success.

Each training includes a worksheet and action items you can implement right away.

You also get access to our private members only online community. Share ideas. Ask questions. Get answers. Encourage and be encouraged. Form a network of fellow freelancing creatives.

Alvalyn Lundgren, creator of Freelance Road Trip

My mission is simple… To help you thrive as an independent creative.

I’m a freelancer just like you, and I speak from years of experience.

I’ve dealt with the very same common problems freelancers deal with: non-payment, scope creep, the proverbial feast-or-famine cycle…

It took some time, but I figured out I needed more than just creative skills to thrive. I needed business skills. But they don’t teach those in design school. There’s a skill gap — and a mindset gap — between building a creative portfolio and building a creative business. 

That’s why I created Freelance Road Trip — to help my fellow freelance creatives shift gears, master the art and craft of business so they can thrive in a career and lifestyle they love.

I’ve pulled together everything I know into a one-of-a-kind, proven road map to help you fine-tune your freelance career, make a living creating meaningful work, serving your clients well, and fulfill your life mission.

Here's what's under the hood in Freelance Road Trip

TRAININGS AND COURSES

Starting with your driving motivators, unique approach, and specific goals, you’re guided through the steps to build or shore up your business foundation.

You’ll build the sure foundation you need to grow and thrive, attract your best clients, and value your work. 

COMMUNITY

Join for the training, stay for the community. 

Freelancing can be isolating. But when you’re part of a supportive, online community of like-minded people, you can connect, share advice, get questions answered, and stay focused and motivated more easily.

COACHING

Premium members participate in monthly live group coaching sessions. Stop by during any of our open sessions and talk to us directly about what you’re working on, what you need, and where you’re stuck. 

Premium members also receive exclusive rates on individual coaching sessions, and the opportunity to be featured on the Freelance Road Trip podcast or YouTube channel.

"Incredibly valuable."

Alvalyn presents material that is detailed and thorough and engages her students to explore the topics deeply and with purpose. I have found it incredibly valuable to learn the ins and outs of being a creativepreneur from her as she has the first-hand experience and perspective of being a creativepreneur herself. I’ve gained a mindset shift that gives me the understanding and confidence to be a successful business owner. I look forward to learning more through her podcast, blog and other materials, and I  passionately recommend her to fellow creatives.”

— Rima B., Thousand Oaks, CA

QUESTIONS?

Freelance Road Trip is the most practical, complete business training available for creative freelancers. Unlike  other programs, we don’t focus on one or two aspects of your freelance business. We move step-by-step through the process of setting you up for business success, protecting your work and marketing your brand.  We cover the three main areas where freelancers hit roadblocks and potholes in earning income from their creative work: clients, money, structure, and marketing.

That’s great! Just start with Core Training 1.1 and follow numerically from there.

Absolutely, we can help. Many  success stories are from people who’s businesses were already generating income, but they needed help getting past a problem or to the next level.

Freelance Road Trip teaches you how to craft a successful business, but we cannot guarantee you will be successful, earn a certain level of income, or work with the best clients.

We make no claim or guarantee of success. What you do with the information and tools is up to you.

Freelance Road Trip is self-paced and self-directed. You decide how my time you’ll spend working on you freelance business.

Yes. You can request free access to a sample lesson covering IP and copyright. 

Click here to request the sample lesson.

Do you have other questions? ASK ALVALYN

QUESTIONS?

You get perpetual access to the video library via the links.

You can download the audio (MP3) files to listen on the go. 

You can download all of the worksheets and resources that go along with each lesson.

 

No. Freelance Road Trip is designed specifically for visual communicators: designers, artists, illustrators and photographers in mind.

But freelancers from related fields including interior architecture and copywriting have joined the program. 

The concepts and principles apply across many sectors and professions.

Because you get access to the entire digital library of on-demand  trainings and worksheets, we offer a full refund if you cancel your membership within 48 hours of purchase. We offer a 60% refund up to 30 days from date of purchase. We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the program. You must also demonstrate that you have attempted to implement the trainings without success. To meet this requirement, you must submit the work outlined in the terms and conditions.

Yes. You can purchase a coaching session or enroll in an ongoing coaching package.

Your membership access expires after 12 months, but you can renew it. 

 

You can spend hours figuring out what you need to build a thriving freelance business. With all that time spent researching and exploring, you might never launch your business or fix those pesky problems that are holding you back.

Freelance Road Trip is a one-and-done short cut to get you there faster and more efficiently. If you complete the program and do  the work you will have launched or fixed the problems.

Do you have other questions? ASK ALVALYN