
Podcast



110. Mindset Shifts Every Freelance Creative Needs To Make
To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.

109. Resumés and Portfolios for Freelancers
A resumé is not necessary if you’re a freelance creative. Instead, use your portfolio website as your primary marketing tool.

108. Are You A Freelancer Or A Business Owner?
Six things that you as a freelance creative should know about ownership that’ll help you take on the business mindset that employees don’t acquire.

107: Who’s In Control?
The difference between freelancer and employee lies not only in your intention but also in your actions.

106. Sales Tax, Income Tax, and Freelancing
One aspect of freelancing is that you get to deal with different kinds of taxes. In this episode, which is sparked by a conversation with

105. How To Protect Your Work During A Creative Review
As a follow-on to a recent episode, I go in-depth into why and how it’s important for both our clients and us to ensure our

104. Make Your Marketing Easier
Think of marketing as creating content that would be helpful to the people you want to serve.

103. When Your Client Treats You Like You’re Their Employee
What do you do when a client wants to treat you as an employee rather than an independent freelance business owner? I answer two questions from freelancers dealing with this conundrum: the first centers on a retainer agreement and the second is dealing with a performance review. I present the case for why you’re not an employee, and ways you can respond if you find yourself working with a client who wants control. A third question deals with how to protect your work during a creative review.

102. How To Crush Those Freelancing Fears
We all have them… those fears and uncertainties that restrict our forward motion. In this episode I share some insights about fear, risk, and consequences, and how you can accelerate through your own freelancing fears and leave them in the dust cloud behind you.

101. The Value Of Our Creative Work
Something that’s often disregarded is the value of creativity to business. There’s the mindset that, “You’re doing what you love to do. It’s creative, it’s fun. You shouldn’t expect to be paid much for it because your payment is in the enjoyment of what you do.” The thing is, though, that we need to look at what we do as having value beyond just the enjoyment.

100. Helping You Navigate A Changing Landscape
The landscape is changing for freelancers. How do we navigate successfully? I share an update about the ABC Test that’s in California’s AB5 law and

99. Three Criteria Creatives Use To Solve Business Problems
What we actually do as professional creatives. By way of a true story to illustrate the point, I share a mindset shift for visual creatives

98. How To Say No To Problem Clients, Scope Creep, and Bad Ideas
“No” is a power word… It might seem counter-intuitive to turn down a project when you need the income. But saying NO is sometimes the

97. Four Time Management Principles That Can Transform Your Work Week
To manage your time focus on work-life integration, not balance.

96. What We Have Here Is A Failure To Communicate
Communication is the responsibility of the freelancer and the client.

96. The Designer, the Infographic, and the Unhappy Client
How and why we freelance creatives need to manage expectations.

94. Markups, Minimums, and Managing Your Money
Answering reader and listener questions.

93. How To Craft Your Professional Portfolio
Your portfolio isn’t just about getting you your next client. It’s a springboard into your future.


91. Master The Client Discovery Call
An effective discovery process helps you transition smoothly into a good working relationship with your client. A prospective client discovery session allows you the opportunity

90. Red Flag Warning Signs Freelancers Should Not Ignore
Some warning signs freelancers tend to overlook because they want the project.

89. Detours Are Not Your Destiny
Detours prepare and train you for your greater work. Many freelance creatives deal with having to do things to pay the bills while we’re developing

How To Write Your Freelance Business Plan
A business plan is a contract you make with yourself. You may not need a business plan to start your freelance business, but once you
Alvalyn Lundgren
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