Ethics, Motives, and Responsible Creativity
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Doing Good Work and Working for Good What’s the end result of our creative efforts? What responsibility do we as creative professionals have toward the
Are You Idling? Or Accelerating?
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Kick procrastination to the curb by taking action and moving forward. To realize success as an independent creative, we need to move forward consistently, even
Do Freelancers Have The Right To Work?
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AB5, the PRO Act, and You AB5 took effect in California in January 2020. It narrows the definition of independent contractor, and the type and
This Is Entirely The Wrong Approach
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Wisdom from a seasoned freelancer about working with clients There are good and poor approaches. In this episode I answer questions from freelancers, both of
Pricing Tip: When Should You Name Your Price?
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Negotiating price with low-budget and high-budget clients. Neither speculative nor pro bono work generate income for you. With each, you’re working for free. In this episode
Price, Value, and Anchoring
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Hard truths about setting your prices, establishing your value, and anchoring. If you’re a freelance creative who’s in it to make a living and especially
Pricing Your Creative Services
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5 strategies for setting your fees. Pricing creative services is one of the most common conundrums freelancers experience. In episode 53 of the Freelance Road
3 Questions To Ask In Your Marketing Reset
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Promotion, position, portfolio, and prospects How will clients find you? If you want to work with a certain type of client, you’ll need to define
Let’s Talk About Money
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Two reasons plus a bonus why you shouldn’t fear talking about money and price with your clients. So many of us are afraid to talk
Why Freelancers Need To Go Bold
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The key to being found is not in the platform you use. It is in identifying and engaging with people who can use what you offer. Go ahead and set yourself up on various platforms. But don’t rely alone on being there. No platform is going to promote your work for you. That’s your job.
Are You Your Client’s Cheapest Option?
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Different people don’t value the same things in the same way. One client may understand the value of your work to their increase and prosperity.
Is It Demeaning To Call Yourself A Freelancer?
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DOWNLOAD EPISODE 30 Comparing Spec Work and Pro Bono Work Neither speculative nor pro bono work generate income for you. With each, you’re working for free.
Do You Have A Profit Motive?
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DOWNLOAD EPISODE 44 How to prove you’re running a creative business and not pursuing a creative hobby. It’s necessary for self-employed independent creatives to turn
How To Communicate Your Value To Get Better Clients
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DOWNLOAD EPISODE 43 Strategies to level up your value proposition and attract high value clients. To attract better clients, promote yourself as a high-value creative
Self-Promotion Strategies for Freelance Creatives
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DOWNLOAD EPISODE 42 4 Things to consider in your marketing strategy. A strategy-level discussion about reach, frequency, momentum, and risk as an all around approach
Are Local Business Listings Good For Getting Business?
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DOWNLOAD EPISODE 41 Does Yelp help? Freelancers have so many options for self-promotion and marketing online. Are local business listings like Yelp, YP.com, Manta and
Should You Charge for Your Work During a Crisis?
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DOWNLOAD EPISODE 40 Never give for away for free that thing that’s the main source of your revenue. Are you feeling pressured by influencers, businesses,
When Clients Ask For Your Working Files
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DOWNLOAD EPISODE 39 Why you shouldn’t just give away the car if your client only needs a ride to the market. Although it’s a common
10 Items On My Don’t-Do-It List
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DOWNLOAD EPISODE 38 In business and life, what we decide not to do is as important as what we decide to do. Managing time and
Of Discounts, Charge Backs, and Junk Drawer Design
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DOWNLOAD EPISODE 37 Troubleshooting real-life freelance conundrums. What do you do when a client does a charge back? Should you discount during a crisis? How
How To Downshift When Things Go Downhill
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DOWNLOAD EPISODE 36 Things you can do to reduce the effects of COVID-19 and AB5 (California) on your freelance business. From finding new ways to
7 Things You Must Do To Start Your Freelance Business
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DOWNLOAD EPISODE 35 These crucial steps can turn your gig work into a legitimate business. In addition to your business plan, marketing, website, social media
How To Respond Creatively To Crisis
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DOWNLOAD EPISODE 34 Make the most of it when things go sideways. This isn’t about COVID-19. This show is about responding to turbulence and storms,
How To Build a Better Portfolio
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DOWNLOAD EPISODE 33 Pro tips for creating a portfolio that will help you get clients and land projects Use your work to get better work.
Alvalyn Lundgren
Hi! I'm Alvalyn. I'm the founder of Freelance Road Trip and host of the Freelance Road Trip podcast. I'm a designer, illustrator and educator. I send out a free newsletter of tips and tools to help creative freelancers build lasting, fulfilling businesses.
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