Negotiating skills are crucial and can make a significant difference in the success of your creative business. In this episode, we’ll address the purpose of the negotiation process, explore the dos and don’ts of effective negotiating, with tips on how to come to an agreement on price, deliverables, and schedule, so that both you and your client will benefit.
Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer freelancers actually consider the necessity of building their own brands, or understand how effective branding guides marketing efforts integrates with business. This episode covers the differences between marketing and branding, how they’re related, and a short discussion about selling and advertising, all with freelance creatives in mind.
Establishing and managing a business so you can make a living from your creative work — your way — isn’t easy and probably not what most of us expected when we started out. With all the competition out there, and now with AI looming as both an asset and a threat to creative work, how will you stand out? How will you make a living? How will you continue to build your business, attract your best clients, and become know for significant work? In this episode I offer 4 ways for your consideration.
AI is disrupting the creative industries in a variety of ways that are both beneficial and detrimental. In this episode we consider the problems and advantages of using AI as a freelance creative and propose answers to these questions, among others: “Why would a client pay me when they can create a thing themself for free using AI?”, “How can I use AI tools to support my business?”, “How can I protect my work from theft?”
An effective way to attract high value clients is to sell expertise, not time. How can you sell creative services if you’re just starting and have little or no experience? Or how do you sell expertise and shift away from selling your time?
To stay in business freelancers need clients, and we’re commonly asking where to find more clients. The obvious freelance platforms and talent agencies aren’t always the best choice for a variety of reason, and they shouldn’t be your only choice. In the episode I present the case for making client prospecting a regular part of your marketing activities, and offer ways to diversify your prospecting through relationship building.
To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.
As a follow-on to a recent episode, I go in-depth into why and how it’s important for both our clients and us to ensure our
What do you do when a client wants to treat you as an employee rather than an independent freelance business owner? I answer two questions from freelancers dealing with this conundrum: the first centers on a retainer agreement and the second is dealing with a performance review. I present the case for why you’re not an employee, and ways you can respond if you find yourself working with a client who wants control. A third question deals with how to protect your work during a creative review.
We all have them… those fears and uncertainties that restrict our forward motion. In this episode I share some insights about fear, risk, and consequences, and how you can accelerate through your own freelancing fears and leave them in the dust cloud behind you.
Something that’s often disregarded is the value of creativity to business. There’s the mindset that, “You’re doing what you love to do. It’s creative, it’s fun. You shouldn’t expect to be paid much for it because your payment is in the enjoyment of what you do.” The thing is, though, that we need to look at what we do as having value beyond just the enjoyment.
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