Some Questions Really Are Stupid, Plus Essentials for an Effective Portfolio

LISTEN

SUMMARY

The questions you ask position you either as the creative lead or a project assistant.

When working with clients, listen carefully and ask the right questions. A well-framed question will elevate you. Asking a question you should already know the answer to will reduce you and even create distrust.

My second topic focuses on crafting your portfolio as a marketing tool.

ANNOTATION

01:05 We all ask stupid questions

01:20 The stupid question is the one you should already know the answer to

03:00 When we don’t listen carefully enough, we ask questions the client has already given us the answers to.

04:15 Unnecessary questions reduce our value in the eyes of our clients.

07:00 Build your listening and note-taking skills

08:40 Learn to glean

09:25 Get the goal planner

10:50 It’s time to update your portfolio

12:35 How to make your portfolio better

15:50 Make it easy to edit

18:30 Sequential order and the recency effect

21:40 Your unique approach

24:35 Create self-initiated projects when you’re not working on client projects

26:30 Dedicate regular times to develop your portfolio

LINKS MENTIONED IN THE SHOW

FRT Goal Planner Worksheet

Crafting Your Professional Portfolio

FRT Newsletter Subscription

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