Some Questions Really Are Stupid, Plus Essentials for an Effective Portfolio
The questions you ask position you either as the creative lead or a project assistant.
When working with clients, listen carefully and ask the right questions. A well-framed question will elevate you. Asking a question you should already know the answer to will reduce you and even create distrust.
My second topic focuses on crafting your portfolio as a marketing tool.
01:05 We all ask stupid questions
01:20 The stupid question is the one you should already know the answer to
03:00 When we don’t listen carefully enough, we ask questions the client has already given us the answers to.
04:15 Unnecessary questions reduce our value in the eyes of our clients.
07:00 Build your listening and note-taking skills
08:40 Learn to glean
09:25 Get the goal planner
10:50 It’s time to update your portfolio
12:35 How to make your portfolio better
15:50 Make it easy to edit
18:30 Sequential order and the recency effect
21:40 Your unique approach
24:35 Create self-initiated projects when you’re not working on client projects
26:30 Dedicate regular times to develop your portfolio
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