The Difference Between Leads and Referrals

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The downside, upside, and best alternative to getting leads and referrals.

Both leads and referrals are vital for finding new clients and growing your freelance business. They’re not the same thing. In Episode 21 I compare and contrast leads and referrals, why you should pursue them, and how to obtain both. I talk about a better alternative to referrals, and share ways you can encourage leads and referrals by getting involved.

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