Make the most of it when things go sideways.
This isn’t about COVID-19. This show is about responding to turbulence and storms, and things beyond our control. I share ways to make the most of this time of trouble, what your top priority should be, how to lean in and apply your creative problem-solving to the situation. You have the ability to thrive in these perilous times.
Here is a list of ways you can maintain momentum in your freelance business, stay productive, and hopeful:
- Check in with clients and prospects and share some encouragement.
- Check in with fellow freelancers by text or phone and share a word of encouragement.
- Hold a virtual meet-up with friends, colleagues, clients, and family via Zoom, Adobe Connect, etc.
- Double down on learning new skills, getting new work created for your portfolio, working on your big, hairy, audacious goals.
- Since innovation rises from problems and crises, approach your situation as a design problem, and use design thinking to work through it. If you’ve been a “paycheck-to-paycheck” person, what can you change starting today to put money aside, earn more money, and build a 2 – 3 month emergency fund?
- Review your goals, marketing plan, and business plan.
- Update your resumé.
- Design a new business card.
- Assign yourself a few projects and case studies to add to your portfolio.
- Create new promotion pieces.
- Research prospective clients and make a plan for reaching out. Then reach out.
- Think about ways you can diversify your income sources. Creating brushes, textures, presets, halftone packs, vectors, to sell.
- No-content books (journals, planners) printable, stickers.
- Rearrange or declutter your work space, especially if you work at home.
- What work have you created that you can license or sell?
- Start an online business.