And how to keep them for as long as possible

One inconvenient truth about freelancing is the fact that, no matter how well you get along with your clients, no matter how effective your work is, or how smoothly a project is going, clients will leave you. Even long-term client relationships come to an end. I lay out 12 reasons why clients leave, and most of them have absolutely nothing to do with the quality of your relationship or the effectiveness of your work. And, I share a 4-point approach to working with your clients to keep them returning to you.

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