Aesthetics, Your Clients, and You

Book review and remarks about "Aesthetic Intelligence: How To Boost It and Use It in Business and Beyond" by Pauline Brown.

A book review and discussion of why aesthetics matter in business, commerce, communication, and branding. I describe the difference between aesthetic principles — the form (or visual) language — and the idea of personal or corporate style/aesthetic. And I explain why the work you create for your clients is valuable and your “job” as a creative pro is legit. The book: “Aesthetic Intelligence: How To Boost It and Use It in Business and Beyond” by Pauline Brown. Published by Harpers Business.

Will you support the Freelance Road Trip Podcast?

If you enjoy the Freelance Road Trip Podcast, would you consider supporting it? Your gift will help me to continue creating new shows, answering your questions, and helping you to launch or tune up your creative business. Be assured that your gift will go directly into creating and producing this podcast and blog content. When you support the show I’ll give you a shout out during a broadcast. Thanks in advance for your generosity!

Show links


Tips, ideas, and advice parking in your inbox to help you accelerate your freelance business.

Get the newsletter

Get the training

Get coaching


We’re growing a vibrant group of creative freelancers to encourage each other, share resources, and swap ideas. It’s free to join.

Join the community


Freelancers need support and resources to thrive. Check out these business and policy resources.

Business Resources

Policy Resources

Reading List

Leave a Reply