Why Strategy Trumps Tactics

Freelance creatives utilize both tactics and strategy to drive their businesses forward.

Independent creatives are known to seek out quick-win tips and tactics to fix their problems. But if you want to build a sustainable business around your creative work, you need a plan, and you need to take action on that plan. Both strategy and tactics are necessary and useful.  This episode introduces the concept of strategic thinking connected to your larger purpose, and attaching your goals and action steps.

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