Freelance Road Trip Podcast with Alvalyn Lundgren
Freelance Road Trip Podcast with Alvalyn Lundgren 130: Establish Your Value Proposition

130: Your Value Proposition

A key to your long-term success as a freelance creative is to work with the kinds of clients you’re best suited to serve. And a key approach to attracting those clients is to establish your value proposition — a statement that clearly sets you apart from your close competitors.

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Freelance Road Trip Podcast with Alvalyn Lundgren 125: No Guarantees

125. Up All Night

Life is one whole thing, and a proportional approach to balancing time can relieve a lot of the distress that comes with a sense of not measuring up if you don’t achieve symmetry.

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Freelance Road Trip Podcast with Alvalyn Lundgren 121 How To Thrive In Your Creative Business

121. How To Thrive In Your Creative Business

Establishing and managing a business so you can make a living from your creative work — your way — isn’t easy and probably not what most of us expected when we started out. With all the competition out there, and now with AI looming as both an asset and a threat to creative work, how will you stand out? How will you make a living? How will you continue to build your business, attract your best clients, and become know for significant work? In this episode I offer 4 ways for your consideration.

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Freelance Road Trip Podcast with Alvalyn Lundgren 120: Impact of AI on Your Creative Business

120. The Impact of AI On Your Creative Business

AI is disrupting the creative industries in a variety of ways that are both beneficial and detrimental. In this episode we consider the problems and advantages of using AI as a freelance creative and propose answers to these questions, among others: “Why would a client pay me when they can create a thing themself for free using AI?”, “How can I use AI tools to support my business?”, “How can I protect my work from theft?”

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Freelance Road Trip Podcast with Alvalyn Lundgren 111 Help I Need More Clients

111. Help! I Need More Clients!

To stay in business freelancers need clients, and we’re commonly asking where to find more clients. The obvious freelance platforms and talent agencies aren’t always the best choice for a variety of reason, and they shouldn’t be your only choice. In the episode I present the case for making client prospecting a regular part of your marketing activities, and offer ways to diversify your prospecting through relationship building.

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Freelance Road Trip Podcast with Alvalyn Lundgren 110: Mindset Shifts Every Freelance Creative Needs To Make

110. Mindset Shifts Every Freelance Creative Needs To Make

To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.

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Freelance Road Trip Podcast with Alvalyn Lundgren 86 Why Strategy Trumps Tactics

Why Strategy Trumps Tactics

Freelance creatives utilize both tactics and strategy to drive their businesses forward. Independent creatives are known to seek out quick-win tips and tactics to fix

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Freelance Road Trip Podcast with Alvalyn Lundgren 85 Your Client Is Not Your Enemy

Your Client Is Not Your Enemy

How to navigate the Problem Client Ever have a client relationship turn sideways or go south? If you’ve been freelancing awhile you’ve likely experienced when

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Freelance Road Trip Podcast with Alvalyn Lundgren 83 Use Creative Briefs to Build Trust

Use Creative Briefs To Build Trust

Are you using a creative brief in your project development process? The creative brief helps your clients trust you better for a variety of reasons. In this episode I share what a brief is and how your client relationships and freelance business can benefit by using them.

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Freelance Road Trip Podcast with Alvalyn Lundgren 82 Cultivating Limitless Success

Cultivating Limitless Success

Succeeding as a freelance creative begins with how you think. How you think affects how well you do creatively and business-wise. What you think either hinders or promotes. We all struggle with limiting beliefs and negative thinking, but we don’t have to embrace them. In this episode I share for your consideration a mindset shift through the analogy of gardening and farming. This may make a difference for you if you’re struggling as a freelance creative.

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