To stay in business freelancers need clients, and we’re commonly asking where to find more clients. The obvious freelance platforms and talent agencies aren’t always the best choice for a variety of reason, and they shouldn’t be your only choice. In the episode I present the case for making client prospecting a regular part of your marketing activities, and offer ways to diversify your prospecting through relationship building.
To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.
A resumé is not necessary if you’re a freelance creative. Instead, use your portfolio website as your primary marketing tool.
As a follow-on to a recent episode, I go in-depth into why and how it’s important for both our clients and us to ensure our
How and why we freelance creatives need to manage expectations.
Answering reader and listener questions.
Some warning signs freelancers tend to overlook because they want the project.
Detours prepare and train you for your greater work. Many freelance creatives deal with having to do things to pay the bills while we’re developing
Take the same level of care in nurturing your vendor relationships as you take with your client relationships. No freelancer ever does a project entirely
Freelance creatives utilize both tactics and strategy to drive their businesses forward. Independent creatives are known to seek out quick-win tips and tactics to fix
How to navigate the Problem Client Ever have a client relationship turn sideways or go south? If you’ve been freelancing awhile you’ve likely experienced when
Reasons why we choose independence instead of employment, and how to start. How do you start freelancing? A Gallup–Upwork poll discovered there are around 57M
Are you using a creative brief in your project development process? The creative brief helps your clients trust you better for a variety of reasons. In this episode I share what a brief is and how your client relationships and freelance business can benefit by using them.
Succeeding as a freelance creative begins with how you think. How you think affects how well you do creatively and business-wise. What you think either hinders or promotes. We all struggle with limiting beliefs and negative thinking, but we don’t have to embrace them. In this episode I share for your consideration a mindset shift through the analogy of gardening and farming. This may make a difference for you if you’re struggling as a freelance creative.
How to budget on a feast-or-famine income Money is a necessary tool in business and life, and freelancers can embrace the budgeting process creatively. Budgeting
Anticipate and plan ahead to respond well in any circumstance. Things don’t always go the way you planned, especially when it’s more than just you
Balancing business and friendship. Friends and family should not be in your “ideal client” description. Why? Because all sorts of unexpected things happen that can
As a freelance creative, you get to design your own success. Your whole life relies on your ability to achieve your professional objectives, so success isn’t optional. Setting significant goals is one of the most powerful things you can do to accelerate your business. Here are essential insights and a strategic approach to goal-setting that can help you ensure success and longevity.
DOWNLOAD EPISODE 37 Troubleshooting real-life freelance conundrums. What do you do when a client does a charge back? Should you discount during a crisis? How
DOWNLOAD EPISODE 34 Make the most of it when things go sideways. This isn’t about COVID-19. This show is about responding to turbulence and storms,
How a conversation about pricing turned into a conversation about ownership. Getting paid what a project is worth is challenging. This is especially true if
In baseball, when the team manager calls in a relief pitcher, he’s hoping to save the game and walk away with a win. When a
One huge factor in the freelance experience is the problem client who does not pay for what they order. Even with a contracted relationship in place,
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