freelancebusiness

Freelance Road Trip Podcast with Alvalyn Lundgren
Freelance Road Trip Podcast 122: What's the difference between marketing and branding?

122: What’s the Difference Between Marketing and Branding?

No Comments

Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer freelancers actually consider the necessity of building their own brands, or understand how effective branding guides marketing efforts integrates with business. This episode covers the differences between marketing and branding, how they’re related, and a short discussion about selling and advertising, all with freelance creatives in mind.

LISTEN »
Freelance Road Trip Podcast with Alvalyn Lundgren 121 How To Thrive In Your Creative Business

121. How To Thrive In Your Creative Business

No Comments

Establishing and managing a business so you can make a living from your creative work — your way — isn’t easy and probably not what most of us expected when we started out. With all the competition out there, and now with AI looming as both an asset and a threat to creative work, how will you stand out? How will you make a living? How will you continue to build your business, attract your best clients, and become know for significant work? In this episode I offer 4 ways for your consideration.

LISTEN »
Freelance Road Trip Podcast with Alvalyn Lundgren 120: Impact of AI on Your Creative Business

120. The Impact of AI On Your Creative Business

No Comments

AI is disrupting the creative industries in a variety of ways that are both beneficial and detrimental. In this episode we consider the problems and advantages of using AI as a freelance creative and propose answers to these questions, among others: “Why would a client pay me when they can create a thing themself for free using AI?”, “How can I use AI tools to support my business?”, “How can I protect my work from theft?”

LISTEN »
Freelance Road Trip Podcast with Alvalyn Lundgren 117 Sometimes You Have To Pick Up The Phone

117. Sometimes You Have To Pick Up The Phone

No Comments

Communication is the foundation of every relationship. In business you want to communicate the right way for the right reasons. Keeping everything in writing is preferred, but sometimes a phone call serves the relationship better.

LISTEN »
Freelance Road Trip Podcast with Alvalyn Lundgren 112 Reasons To Start Freelancing

112. Reasons To Start Freelancing

No Comments

If you’ve been thinking about freelancing but haven’t stepped out, or if you’ve been dabbling part time while working for someone else full time, here are 7 good reasons for you to stop thinking and dabbling, and start doing.

LISTEN »
Freelance Road Trip Podcast with Alvalyn Lundgren 111 Help I Need More Clients

111. Help! I Need More Clients!

No Comments

To stay in business freelancers need clients, and we’re commonly asking where to find more clients. The obvious freelance platforms and talent agencies aren’t always the best choice for a variety of reason, and they shouldn’t be your only choice. In the episode I present the case for making client prospecting a regular part of your marketing activities, and offer ways to diversify your prospecting through relationship building.

LISTEN »
Freelance Road Trip Podcast with Alvalyn Lundgren 110: Mindset Shifts Every Freelance Creative Needs To Make

110. Mindset Shifts Every Freelance Creative Needs To Make

No Comments

To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.

LISTEN »
Alvalyn Lundgren

Alvalyn Lundgren

Hi! I'm Alvalyn. I'm the founder of Freelance Road Trip and host of the Freelance Road Trip podcast. I'm a designer, illustrator and educator. I send out a free newsletter of tips and tools to help creative freelancers build lasting, fulfilling businesses.

Get Actionable Tips

Sign up for bi-weekly tips and need-to-know industry updates sent to your inbox. You’ll also get the popular 3-Tier Marketing Guide, a cheat sheet to help you plan your self-promotions.

Instagram Twitter Envelope Telegram-plane