To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.
Six things that you as a freelance creative should know about ownership that’ll help you take on the business mindset that employees don’t acquire.
The difference between freelancer and employee lies not only in your intention but also in your actions.
As a follow-on to a recent episode, I go in-depth into why and how it’s important for both our clients and us to ensure our
Some warning signs freelancers tend to overlook because they want the project.
Are you using a creative brief in your project development process? The creative brief helps your clients trust you better for a variety of reasons. In this episode I share what a brief is and how your client relationships and freelance business can benefit by using them.
Wisdom from a seasoned freelancer about working with clients There are good and poor approaches. In this episode I answer questions from freelancers, both of
DOWNLOAD EPISODE 42 4 Things to consider in your marketing strategy. A strategy-level discussion about reach, frequency, momentum, and risk as an all around approach
DOWNLOAD EPISODE 39 Why you shouldn’t just give away the car if your client only needs a ride to the market. Although it’s a common
DOWNLOAD EPISODE 36 Things you can do to reduce the effects of COVID-19 and AB5 (California) on your freelance business. From finding new ways to
DOWNLOAD EPISODE 31 How Ironic that it’s called the Opportunity to Work Act. California’s AB5 law — the Opportunity to Work Act — was authored
Changes to employment law change the landscape for independent contractors in California Assembly Bill 5 (AB 5) is an expansion of California law making it
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