To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we’re doing, and why.
Six things that you as a freelance creative should know about ownership that’ll help you take on the business mindset that employees don’t acquire.
The difference between freelancer and employee lies not only in your intention but also in your actions.
Some warning signs freelancers tend to overlook because they want the project.
DOWNLOAD EPISODE 42 4 Things to consider in your marketing strategy. A strategy-level discussion about reach, frequency, momentum, and risk as an all around approach
DOWNLOAD EPISODE 41 Does Yelp help? Freelancers have so many options for self-promotion and marketing online. Are local business listings like Yelp, YP.com, Manta and
DOWNLOAD EPISODE 39 Why you shouldn’t just give away the car if your client only needs a ride to the market. Although it’s a common
DOWNLOAD EPISODE 36 Things you can do to reduce the effects of COVID-19 and AB5 (California) on your freelance business. From finding new ways to
DOWNLOAD EPISODE 34 Make the most of it when things go sideways. This isn’t about COVID-19. This show is about responding to turbulence and storms,
DOWNLOAD EPISODE 31 How Ironic that it’s called the Opportunity to Work Act. California’s AB5 law — the Opportunity to Work Act — was authored
Changes to employment law change the landscape for independent contractors in California Assembly Bill 5 (AB 5) is an expansion of California law making it
Sign up for bi-weekly tips and need-to-know industry updates sent to your inbox. You’ll also get the popular 3-Tier Marketing Guide, a cheat sheet to help you plan your self-promotions.