Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer freelancers actually consider the necessity of building their own brands, or understand how effective branding guides marketing efforts integrates with business. This episode covers the differences between marketing and branding, how they’re related, and a short discussion about selling and advertising, all with freelance creatives in mind.
An effective way to attract high value clients is to sell expertise, not time. How can you sell creative services if you’re just starting and have little or no experience? Or how do you sell expertise and shift away from selling your time?
DOWNLOAD EPISODE 43 Strategies to level up your value proposition and attract high value clients. To attract better clients, promote yourself as a high-value creative
DOWNLOAD EPISODE 41 Does Yelp help? Freelancers have so many options for self-promotion and marketing online. Are local business listings like Yelp, YP.com, Manta and
LISTEN SUMMARY The questions you ask position you either as the creative lead or a project assistant. When working with clients, listen carefully and ask the right
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